Not convinced myself, doesn’t sound great and does anyone apart from techies really use “panel” to refer to a TV? If it were me, I’d go with iScreen or iVision or something else. But it definitely won’t be iTV.
Samsung not concerned about Apple
Samsung, the current market leader in connected TV products says that it is not concerned about the rumours regarding the entry of Apple into the connected TV market.
It’s been noted that Palm pretty much made the same sort of claims just before Apple brought out the iPhone.
"Those who cannot remember the past are condemned to repeat it."
— George Santayana, 1906
I don’t think the future of connected TV is in specialist add-on boxes. That requires someone to actually want the service and then go out and buy it. The future is the capability embedded into a product you will already use: a DVD/Blu-Ray player, a games console, a cable box or the television set itself. That way the service is already in the users’ homes when they want to use it. It looks as though Apple have come to the same conclusion as rumour abounds that they will be launching an upgrade of their apple TV product in which the capabilities are integrated into a television set.
I’m not sure if I believe they will call it the iTV though, while it makes sense from brand consistency along with the iPod, iPad, iPhone etc, there is no way that the UK’s ITV will let them launch with that name in the UK, and maybe not even in the EU, and apple don’t strike me as the sort of company to want to have brand fragmentation i.e. iTV in the US, appleTV in the EU.
Having said that, with the financial clout Apple Inc has, they could buy the ITV companies outright and shut the network down just to get the name